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A winning combination
Energy and vitality are the result of a healthy and natural way of life, within which sport and food play an essential role. In its history as a food packaging company based on quality products and on a consumer oriented corporate policy, Saclà has always taken on sponsorships, thus linking its trademark to sports teams.
At the end of the ‘70s, Saclà became the official sponsor of the basketball team of Asti, thus supporting an important local sports reality.
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| The basketball team of Asti in the '70s |
Moving from basketball to cycling, Saclà has been the sponsor of the Italian-Belgian professional cycling team Colnago Landbouwkrediet throughout 2003, supporting a sport where sacrifice and willpower enable young people to obtain remarkable athletic achievements.
Since this year sponsorship has become not only a way to stimulate and develop a sports reality for Saclà, but also a way to support an important social project.
The Asti-based company also encourages the passion for sport and the invincible winning spirit of the young cyclist Fabrizio Macchi, a disabled athlete from Varese who was affected by a tumour as a teenager, leaving him without a leg. The support of Fabrizio Macchi's career, already marked by success and victories, intends to be a message to promote social issues, as an ideal continuation of the passion that the Ercole family have for sport which they consider to be an opportunity for growth and participation.
Fabrizio Macchi
Fabrizio Macchi is a modern day hero - his story is captivating and indeed miraculous. Champion of his sport, for which he lives and dedicates as much energy as his love of many aspects of his life.
At the age of 16 he had a life changing experience due to a tumour which led to the loss of a leg. This handicap was the start of challenges ahead which he tackled continuously with enthusiasm and passion.
He has been dedicated to cycling for 17 years whilst maintaining a career as a physiotherapist as well as giving social support to the disabled.
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| Fabrizio Macchi |
Saclà has been sponsoring Macchi throughout his cycling passion since 2004 and his disability has neither tainted his success nor his performance. To date his winnings and performance have been unrelenting even against renowned top cyclists. (see notes to editors below).
Social commitment and Macchi's passion for cycling are both key reasons why Saclà is delighted to be associated with a champion of his sport. Saclà, the family run business endeavours to convey these messages to both supporters and the general public.
SACLÀ ITALIA'S COLOURS TO BE WORN BY A TRUE CHAMPION
Saclà has been sponsoring Macchi throughout the last couple of years and to the next Olympics in Beijing 2008; watching in awe and realizing that the rider's disability has neither tainted his success nor his performance. To date, Macchi's winnings and performance have been unrelenting even against renowned top cyclists.
Dindo Capello
The company's great passion for sports and positive spirit have lead us to tie our name to that of the higly adrenalinic and fascinating sport which is motor-racing and to support the races of a great champ, from Asti: Dindo Capello. Competition and desire for victory, these are the two things that Saclà and motor-champion Dindo Capello have in common.
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| Dindo Capello |
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